Mobile

Increased Threats to the iPad Coming?

It is ironic. As we enter 2012, a year that is by all accounts setting up to be “The Year of the Tablet!”,  we are likely to see the dimming of the preeminence of the iPad, the device that created the category in the first place.

We tend to forget that many jaded pundits scoffed at the launch of the iPad.  […]

The Redesign of Reading

Recently I visited the collection of rare books at The British Library. Among the panoply of priceless artifacts was a Gutenberg Bible. Alongside such monuments in the collection as the “Canterbury Tales” or the handwritten manuscript of “Jane Eyre ,” the Gutenberg Bible was less a cultural touchstone than a technical one. It was not that Gutenberg created any single […]

3 Keys to an Effective Mobile Strategy

Is the mobile platform the manna from the digital heavens that the Tribe of Publishing has been awaiting since the dawn of the digital age more than 20 years ago?  Does the mobile platform allow us to profitably recast our mission as publishers with value and relevance?  I would like to add my voice to the chorus chanting, emphatically, “maybe.”

So […]

The Promise of Subscription Services: Remarks to the AAUP

Preface:
The following is a transcript of remarks delivered by Andrew Brenneman of Finitiv, at the annual meeting of the Chief Financial Officers of the American Association of University Presses, Spring 2011, in San Francisco.
Control Your Digital Destiny:
Subscription Services as a Model to Increase Publisher Revenue and Relevance

 Summary of Remarks
Digital Content Delivery Challenge
The mobile era of digital content delivery is a […]

Publishing’s Shift from Products to Services

Like manna from heaven, e-books hold forth the promise that publishing will continue to be relevant in the digital age. They represent a truly monetizable digital delivery model with demonstrated value to consumers. The debate now is not whether or not e-books will generate revenue, but how much revenue, and to what degree it will be incremental or replacement.

The classic […]

6 Tools for Digital Success 
That Won’t Break the Bank

Publishers have long understood that the successful transition to a digital media organization requires sweeping changes: changes to product models; changes to distribution strategies; changes to technology platforms; and changes to the skills needed inside the organization. The question often seemed not “What needs to change?” but rather “What doesn’t?”

Over the past two years, the industry’s learning curve has been […]

Breaking Away 
From the App Herd

Publishers and media types often fall victim to a herd mentality, in which one and all jump on the latest bandwagon, the latest “hot topic.” The realm of digital publishing is especially susceptible to this bandwagon effect. Digital media will require a fundamental strategic shift for many media organizations, involving new business models and unfamiliar technical issues. It is often […]

Re-architecting Product Development

The advent of digital media has long threatened that the most fundamental processes of publishing must fundamentally change, as publishers grapple with delivering their offerings to multiple formats and devices, simultaneously and with equal quality.  Now, after years of delay and procrastination, publishers are beginning to this process of fundamental change.

Since the late Jurassic Period, books have been created with […]

The iPad Impact

The iPad launch was a classic bit of business theater. In what may prove to be one of the great product launches of his fabled career, Steve Jobs  unleashed his unique alchemy of stealth, spectacle and awe to lay his pearls before the impatient masses. The public played its role fervently, at once being swept up into the rapture of […]

8 Tips for Driving Digital Change in Your Company

Here are the best ways to begin or continue to get traction in the digital realm in 2010.

1.Have a three- to 30-month digital plan.
Map out a plan for digital initiatives that will take place between three and 30 months from now. Include activities related to content conversion, digital process innovation, digital asset conversion and management, digital product development and digital […]

Cross-Media Product Strategy

Every medium possesses a unique set of characteristics. While this statement sounds self-evident at face value, the failure to understand and exploit the attributes of each medium often results in strategic missteps for publishers. The result: product failure from putting the wrong product in the wrong medium, or missed opportunities for product value creation.

Three media that we are all grappling […]

E-Reader Evolution—Beyond Ink

Common in the history of technology products is the pattern that devices with multiple functions generally take market share from earlier, single-purpose devices. A classic example can be found in word processing: Dedicated word processors, such as those from Wang and IBM, gave way to PCs that could be used for a wide range of applications, among them word processing. […]

The Top 10 Ways to Kill Your Publishing Business

The world of content is in the midst of a nearly perfect storm:

Changes in the media landscape brought about by digital technologies and customer behavior are driving fundamental changes in how we acquire, produce and sell content.
The global financial crisis makes funding new capital initiatives required to address digital media much more difficult.
A downturn in the advertising market is raising […]

Of Androids and E-books

After a year of anticipation and rumor, the recent unveiling of the ‘Android’ was decidedly anticlimactic. The launch of the first product running Google’s open-source Android mobile operating system, a device manufactured by HTC of Taiwan to operate on the T-Mobile network, didn’t make much of a splash. The press was unabashedly nonplussed. Out of the gate, the launch of […]