People

The IT Crowd

Technology folks have for decades gotten more than their share of ribbing. Much of the hilarity comes from the cultural friction between technical and the non-technical. This cultural divide was perhaps most cuttingly portrayed in the hilarious UK sitcom The IT Crowd, in which an IT staffer routinely answered the phone with the greeting, “Have you […]

The Third Rail

Like many parents of elementary-school-age children, I spend a fair amount of time around trains. Steam, cog or narrow-gauge, I am no stranger to the iron horse. Perhaps that explains the frequency of my use of railroad metaphors. This column is no exception.

To realize the full potential of digital technology in product development and marketing, content organizations will continue to […]