Structured Publishing

Manuscript First: A more efficient, pragmatic path to cross-platform publishing

For many publishing organizations, one important topic is the way in which the same content is delivered to different media and different devices. This is sometimes referred to as cross-platform publishing.The modes of delivery that the market requires are broad, and may include print, Web/HTML, e-ink reader (e.g., original Kindle), LCD reader (Kindle Touch, Nook Tablet), tablet (iPad) and smartphone […]

Tear Down the Silo: 8 Tips for Uniting Digital and Print

While at times painful to acknowledge, digital media is highly disruptive to publishing. It forces us to rethink basic assumptions about the nature of our product offerings, and how to create and deliver them. Most now see that digital cannot be ignored and requires enormous change.

It’s one thing to recognize the importance of digital; it’s another to actually embrace it. […]

The Marketing Silo

To varying degrees and rates of speed, publishing companies are transforming themselves into digital organizations.

While the vision varies from organization to organization, the essence of the transformation is the adoption of an approach in which content is created and transformed on a common digital platform, and in which the publishing life cycle itself is supported by a data-driven system.

The rationale […]

The Semantic Web

Tim Berners-Lee, director of the World Wide Web Consortium (W3C), outlined a strategy for the future of the Web in a series of papers and articles published between 1998 and 2001. He observed that while there was a wealth of information available for people to explore on the Web, computers had difficulty extracting information from it. The Web consists largely […]